212 Showroom NYC Copyright © 2014 · All rights reserved

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212 Showroom NYC was established in 1996.  After having worked for some very prominent houses in the industry, both in the US and Italy, Michelle Vella opened her showroom targeting a client base of Bridge-Designer Fine Specialty Stores. The second and third locations are in 275 W 39th St on the Ninth floor. Each of the three locations are  dedicated to either Outerwear, Dresses or Sportswear.



212 Showroom travels to over 65 trade shows yearly, efficiently marketing the product to the appropriate market share.  As a team, they continue to build the brands, constantly featuring pieces from their collections in major fashion publications, along with television and film.  Working with top stylists to dress the most relevant celebrities today.


Our newest division, "Rent-A-Rep" offers "à La carte Services for the Fashion Industry Today"